In further proof of the rise of streaming video services and the cord-cutting trend in general, TV measurement firm Nielsen today said it would begin to track viewing data and audience demographics across Roku’s 10 million+ devices, including its media players and Roku TVs. The move is being heralded as an industry-first by the two firms, as it will allow advertisers to measure… Read More

- de 3841 jour(s) - jeudi 30 avril 2015 à 19h59
Suite sur Fr.techcrunch.com